André Chaperon

I’m André Chaperon, and this is my personal blog. This version exists for a selfish reason: to externalize my thinking to better challenge my understanding and discover what I don’t know.

If you learn anything from reading this site: awesome. But be skeptical of my thinking, challenge it, and if you feel my understanding is flawed, let me know. Learning in public requires a humble ego.


I’m the founder of Tiny Little Businesses, a learning academy that teaches modern marketing. I’ve been doing this full-time since 2003.

I run the business with my business partner and co-creator, Shawn Twing. We serve thousands of students.